We know it is not easy to create the brand that you’ve been dreaming of for years, nor to create a successful brand that can stand on its feet starting from scratch. It is normal for you to have millions of questions in your head and fear of failure as this journey is full of uncertainties. But don’t worry, we are working hard to help you. You have a brand new idea and you want to make a strong start for your brand that has just started to crawl. Don’t you know where to start? Here are the 3 steps to building a brand in the clothing industry for you. Let’s get started!
Step 1: Find an Idea
You woke up one morning and realized that you had a great idea! This would be great. Believe me, we would all like the idea-finding process to be so fast and painless. Unfortunately, this is not how it works. Finding an idea is perhaps the most difficult and laborious step in building a brand. Yet, we all know that this is also the most enjoyable step. It is the holy day! It is the birth of your precious brand – the day you meet it and the day you can say ‘I have a brilliant idea!’
Of course, this step doesn’t end with coming up with an idea. You have to develop your idea and optimize it according to your dream brand. So, you first need to decide on the focus of the brand and build your brand around this focus.
The next step is to name your dear baby. The name you will give to your brand is quite important. People will recognize and remember the brand by its name. Completing the step of finding an idea means that you are ready for making your brand visible and tangible.
Step 2: How Will Your Brand Look?
This is the step where you will finally materialize your deary brand that’s been growing in your mind and heart. As with every step you take, you need to be careful in this step, too. Before creating visual elements of the brand, you need to look at your brand from different angles and analyze it as if it was a human being – flesh and blood! What would your brand be like if it was a person? What features of the brand would appeal to customers? You need to decide on the suitable visuals for your brand based on the answers of these questions.
For sure, logo is the first thing that pops up in the mind when somebody mentions visuals. Your brand, of course, needs a logo. Don’t forget to pay particular attention to your brand’s identity, language and the sector when creating this logo! In addition, it is critical that your brand logo is unique, easily recognizable and aesthetic. As the phrase goes, a unique logo represents a unique brand. Perhaps one of the most important points here is the choice of color. Colors not only define your brand image, but also help you create the desired effect on consumers and maintain the integrity of the brand in all aspects. After choosing the color, the next important step is to set your font. A font fit for your brand and its identity is a must-have for the logo and brand communication.
Since you have materialized your brand, now you need to make your brand talk! We know a simple and effective way to do this. Yes, you guessed right! The third and final step is to create labels for your brand!
To be continued…